AT&T has long featured a somewhat snarky marketing program. And ironically, their own criticisms of other carriers’ networks are some of the same thing their own customers criticize them about. Lots of pots calling kettles black if you will.
Over the last couple of weeks AT&T has been pushing a new marketing campaign heavily criticizing T-Mobile’s network, calling it small, slow and just about everything else you could think of. Immediately I found the irony in it in that AT&T tried for damn near a year to buy T-Mobile. Obviously they must have seen some value in it. Thankfully, though, the gov’t stopped that merger and AT&T was sent home with their tail between their legs.
Today, T-Mobile is taking a more offensive move of their own with a new marketing campaign that call’s out AT&T’s marketing message by highlighting what I did above – they must have thought T-Mobile was good because they tried to spend billions buying them.
In the grand scheme of things, neither carrier’s marketing messages will do much to sway customers as it’s more chest thumping, high school(ish) antics. Still, as a consumer, it’s fun to sit back and watch the two take swings at each other. Then again, I’m sure I’m not alone when I say that the two carriers could both benefit from putting more of their money into their networks than taking cheap shots at the competition, no?